Web publishers look to draw in Spanish speaking audience - Resources for your Spanish Classroom
Published: May 1, 2013
For several years, networks and channels with programming aimed at Hispanic viewers have been increasing their presence during the annual television industry ritual known as upfront week, when advertisers and agencies are wooed before the coming fall season. Now, as creators of online video content are seeking the same money from Madison Avenue, they, too, are talking about their efforts to reach Spanish-speaking consumers.
Among the participants during theDigital Content NewFronts in New York this week — 17 presentations, from Monday through Friday, under the aegis of the Interactive Advertising Bureau — was Univision Communications, which took part in the NewFronts for the first time.
Univision executives on Wednesday discussed initiatives like Uvideos, a digital video network that offers original Web series as well as clips about the popular telenovelas that are the mainstays of the Univision broadcast network. (The clips are said to be spoiler-free; telenovelas are all about the cliffhangers.)
Some general-market media companies devoted bits of their presentations to the original digital content being created for Hispanics. For instance, on Tuesday, Hulutouched on Hulu Latino and CBS Interactive, part of the CBS Corporation, previewed plans to introduce in the fall a version of CNET for Spanish-speaking consumers.
Every year, Americans around the nation get together to celebrate Hispanic Heritage Month from September 15th through October 15th. The contributions Hispanic Americans have made to the United States are endless and inspiring, and they have had a profound and positive impact on our county.
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